If you are a business owner or you work in marketing then you probably have one goal in mind, and that is to gain more customers. In this day and age, if you want to attract more customers and watch your business grow then you have to focus on your online presence; whether it is on social media or a website. Having a website won’t only make it easy for people to learn about your products and the services that you provide but will also make purchasing your products a lot easier as they can simply buy them on your website. This is why it is very important for every business to focus on their website’s design in order to increase the traffic on it. So, take a look at your website, and if you think there is room for improvement then keep reading for ideas on how to improve your web design and get more traffic.
Get Rid of Distractions
Normally, any business has a message that they want to convey on their website, however, there are some websites that have so many distractions that impact the website’s value and message. Some of these distractions include extremely long content, complicated animations, and unnecessary images. Most people don’t have the time or the attention span for complicated websites, they will just close your page and check another one, and this is why you need to have a simple design that will make everything the user needs to learn about clear and easily accessible. This can be done by having guidelines for your brand that you can work off of like a logo, font, images, and colors. Moreover, avoid using animations and bold colors as they can be overwhelming and distracting, and go for a cleaner look instead and more white space.
Use Social Media to Your Advantage
Social media has taken over people’s lives, and many businesses take advantage of the different platforms to make more people learn about them. It is important to add social media buttons on your website so people can share their opinions of your business on their pages which will get you more exposure. In order to learn more about how social media can provide you with more positive exposure, you can check this site for some helpful information. You can also take advantage of the positive reviews people leave on your social media pages. However, you shouldn’t just put the review with the name of the person next to it, as many people will not consider these reviews credible. So, it is recommended to take the tweet or review directly from the page so people can see the name and the picture of the reviewer, which will make them legitimate and will create a sense of trust between you and your client. Last but not least, it is recommended to put these reviews on your website’s home page or on the service page.
It should be your goal to make it easy for the users to find what they are looking for on your website, and this is why you should simplify your website’s navigation bar to make it easy for them to get around. In order to make them have an enjoyable experience, avoid making your navigation bar crowded or complicated. This can be done by including very specific categories on your page so your services and products are clear on the website. You should also avoid adding more than seven items on your menu and provide a clear description on your label so people can stay on your page as long as possible.
Enhance Your Page Speed
You shouldn’t only focus on how your website looks, you should focus on its performance as well. It is essential that you enhance its speed in order to improve the user’s experience, so they would enjoy it and want to visit more. If you provide a great experience for your visitors then you will definitely rank higher on Google search. Making your website faster isn’t that hard, you will need to do some tweaks like avoiding using animations, compressing your images and GIFs, and cleaning your website’s codes.
Everything now is online so it makes sense that you should focus on your online presence in order to grow your business. When a potential customer wants to learn about a product or a service, they check its page, and if they like what they see they will use the service or buy the product. This is why you should make sure that your website is simple, easy to use, fast, and all the important information clear and easily accessible in order to avoid overwhelming your customers.
I’m is an owner of Venostech.com, blogger, Android and technology enthusiast. Individual who are educated in the IT and like to write according my scope.