How to Properly Advertise Your Real Estate Website and Reach More People

Being a Realtor in this day and age can be difficult. All this technology coming forth, new ways of marketing and attracting customers, and most of all, the ever-changing real estate landscape.

Regardless of all of this, it is crucial to keep up with the times. Getting ahead of a very competitive market is a must if you want to remain relevant in today’s market. Aside from some obvious tips, like running an email marketing campaign, asking for referrals, and partnering with a local business. We look at some other things you can do.

Focus on a Niche

Focusing on a niche will help you target prospective buyers. It allows you to specialize in one area and develop expertise. Of course, there are several things to consider before you get your niche down. Like the neighborhood, you have your listings, your customer base, and what type of houses are in demand in the area(s) you have listings.

When you focus on a niche, it helps you understand your audience and communicate in the language they know. A client might want an area with a lot of entertainment. Another client may like a peaceful surrounding, and others the schools and social amenities. Understanding them will help with getting potential buyers.

Create a Social Media Presence

Having a social media presence is a straightforward decision. We are in a world where not having one is suicidal for any business, and opening a LinkedIn, Instagram, Twitter, and Facebook account is a must. You can use the power of running ads on Instagram and Facebook to targeted customers and use professional-looking photos on your profile.

Joining a Facebook group and offering advice and expert tips can also be a great way to advertise your business and lead these people to your website. Don’t forget to respond to inquiries fast, as delaying can lead to loss of business.

Write Newsletters and Blogs

Value, trust, and confidence are the virtues prospective buyers want to see when looking for an agent and having a newsletter or a blog where you share your expertise on real estate as a topic is a great idea. You can get topics from google “Related searches” or use websites like ‘Answer the Public’ or ‘People Also Ask.’

You can also humanize some blog posts by telling them great places to visit in the city, top restaurants, or fun facts about the area or neighborhood.

Offering a free e-book, a Mortgage Calculator on the site or a free consultation can get you some email leads.

Make your Website Professional

A professional website covers all aspects of the site, from its aesthetics to its functionality like its speed, mobile-friendliness, and even installing google analytics. Clear pictures, a video tour (Which is a must in today’s market), and even helpful tools like a mortgage calculator are going to help you stand out. Another essential thing to consider when upgrading your site for real estate is the IDX plugin. If you want your site to attract visitors, then having the IDX plugin is a must. It improves traffic to your site and keeps your listings up-to-date.

Set up a Local Business Page on Google

Setting up a local business page on google is a brilliant idea. Setting up a local business can help you rank well when prospective buyers search for your real estate agents in that area. It also allows people to review and leave comments on your business page. You can also link this to your official websites.

Some sites have profiles for you as an agent. Make sure you claim those profiles and ask for reviews when you close a deal. These reviews help to build online credibility.

Creating a profile on Zillow and Trulia

This point may sound obvious, but open an account on Zillow or Trulia. They have millions of visitors per day, and opening a profile account is free. Zillow is a popular site among realtors and is a primary source of information for most home buyers.

Both platforms also offer advertisements, so run ads once you have some excellent reviews on your profile. Share the best on your website.

Another good way of getting reviews is through Yelp. You can integrate it into your email and your website. These reviews will help build your online reputation and presence, which in turn will increase trust and confidence from potential buyers

How to Properly Advertise Your Real Estate Website and Reach More People 2

Getting people on your site can be tasking but not impossible. Some of the points here will require you to hire experts like a professional photographer, a content creator, or even hire a drone for better shots but in the end, it will be worth it. Real estate is a very lucrative business and is one that is here to stay as long as people need for a home – which frankly, is as long as we are on earth.

Share on:

Leave a Comment