Today it is very easy to open an online store – there would be a desire and enough funds. But making a store profitable is very difficult – there are too many factors to consider in order to ensure a stable turnover. Many Internet entrepreneurs note that with a successful start, sales initially grow, but then, having reached a certain point, they begin to slow down or even fall. As a rule, at this stage, the store is not yet profitable, as sales that are too small cannot generate enough profit to cover the investment in the project.
And this fact is very sad for the owners of online stores. It seems that everything was done correctly: a niche with low competition was chosen, the product was carefully selected, the site is in perfect order – what else do you need? This is where the Internet entrepreneur makes a very common mistake – he looks at his store through the eyes of a typical retailer.
If the entrepreneur, for his part, did everything right, then those people who made the online store can be called the culprits of the steadily approaching failure: a designer, programmer, layout designer, copywriter and SEO specialist in ecommerce development company. It is these guys who are capable of ruining any, even the most promising business. And therefore, when starting a commercial project on the Internet, you need to be especially careful in selecting the performers.
Tip 1: Write Detailed Product Descriptions
For any e-commerce site, product or service description is essential. Almost all customers who would like to purchase a product will only do so after reading the description.
And if the description text is written illiterately, if it is boring, dispassionate and uninteresting, then the chances of selling such a product tend to zero. Nobody wants to buy a product that they have nothing to say about.
How can the situation be corrected? You need to pay close attention to the texts on the site. They should not be dry – you need not just list the characteristics of the product, but also describe it in such a way that the visitor wants to buy such a very necessary and beautiful thing. In the description, you can talk about the benefits of the product, describe how to use it and, if possible, explain how this product can improve the life of a potential buyer.
Tip 2: Create Unique Product Descriptions
A banal truth, known to everyone who is even a little familiar with the world of Internet commerce, is that product descriptions must be unique. Any product or any service needs this:
- the description should be completely original;
- not have copies on other sites.
Tip 3: Enlarge Images Size
This point could be reduced to one sentence. Large product images increase conversion rates.
It’s time to leave alone the unfortunate copywriters who already got it in the two previous tips and switch to designers. Unfortunately, a designer can also cause a terrible headache for a commercial website owner.
The point is, large images help visitors get a more detailed view of the product and have a positive user experience. Images are more effective than words; they are more interesting and get more attention. If the images on the site are large enough, then the chances of purchasing the product greatly increase.
Tip 4: Focus on Keywords for Headlines
Even if you managed to figure out the copywriters and designers, this does not mean that the site will take off like a rocket and money will flow like a river. Do not forget about such figures as specialists in search engine optimization, in common parlance “SEOs”.
What is Critical to SEO? That’s right, tags. In particular, titles and titles.
Each page should have a title. Each title must be original. Every word in the headline matters for SEO.
More info here https://elogic.co/services/ecommerce-developers-for-hire.
Tip 5: Reduce the Number of Parameters
Most online store owners believe that the more products they have, the larger the audience they can reach. This is not always true. Numerous studies have proven that too wide a selection of diverse products lowers your conversion rate. Large online retailers are the exception rather than the rule here, especially since they have much more funds and opportunities to invest in UX.
I’m is an owner of Venostech.com, blogger, Android and technology enthusiast. Individual who are educated in the IT and like to write according my scope.