Boosting your sales on their own can be a very hard and time-consuming task which is why many people in marketing have explored the best means to do it. Using your social media accounts to boost your sales has proven to be a very useful and efficient way to succeed. Here, some of the best tips are reviewed on how to achieve this and to enjoy your success.
Work With Social Media Influencers
If you’re on social media promoting your business, the chances are that you’ve heard of influencer marketing. While influencer marketing may seem like hype, it is very popular and above all, a very useful marketing tool. Some surveys conducted by Twitter have found that almost half of all Twitter users felt compelled to purchase after seeing an influencer’s tweet about it.
This survey has also found that people tend to trust social media influencers more than their friends. This is why it’s such a great opportunity to work with social media influencers to boost your sales because the two make sense.
If you want to make more sales, you should contact influencers who will give very honest reviews about your product and maybe even provide tutorials and how-to content regarding the said product. This is just one of the many options, as you can even have them promote unique discount codes that their followers can use on time when purchasing your product.
Make It Easy For Customers To Purchase Your Products
More often than not, business owners don’t realize how easy it is to turn away customers, either new or regulars. Many studies have shown that if your webpage takes ages to load or the purchasing process is made difficult, the customers will turn away within 5 seconds. This is all the more reason to focus on the aspect of making your products or services easily accessible.
The cherry on top of this is to make it possible through your social media accounts. A great way to pull this off is to build a shoppable feed that you can share on your Social Media pages. This can be achieved in a few easy steps such as logging in to special websites that make this possible and creating your project folder. From then on all you have to do is create links you want to present on your social media account and ultimately connect your Instagram page to these folders. Once you do these easy steps, you can then assign each post to an URL.
Use The Right Social Media Channels
You should focus on using the social media channels that the majority of your followers use. Without this, you don’t stand a great chance of having your sales going through the roof. As many professionals suggest, the first step to driving sales by the means of social media is to figure out where your target customers are spending the majority of their time online and to use these exact platforms as well.
The best practice for making the most of your time is to focus on a few key platforms, rather than using all of them. One way to go about this is to conduct a thorough analysis of your target demographic. Once you have in-depth knowledge about who buys your products or services (or even how you want to become a customer) you should know which exact platforms to use. Even though you can make the conscious choice to be present on every social channel, remember that spreading your resources too thin can be time-consuming and might even do more harm than good.
Generate Leads Through Giveaways
Some periods of the year are better for boosting your sales than others. For example, the holidays are the perfect time to generate new leads for your business. This is why it might be a good idea to try a giveaway promotion that requires only a sign-up page. It’s also recommended to include an option for your users to receive a newsletter as an added incentive. Smart, right?
Not only will they have a chance to be awarded a great gift or a percentage of service, but they will also be signing themselves up for a chance to hear more about your business. This will, in return, help you to boost your sales as more people will hear about you, and you will have more people know about the offers you give. Use social media platforms to announce these giveaway promotions, and you will reach as many customers as possible.
Using social media to boost your sales has never been easy. With the help of a few specialized websites, you can use URLs from your business’s web store and attach them to your social media posts. This makes it all the more convenient for your customers to know what you have to offer and to make it very smooth for them to purchase. This ease of access while generating interest is one hell of a way to boost your sales.